Consistency is the key to successful branding of a business across different channels and platforms. It is important that your visual identity and your voice are similar regardless of the channel. Regardless of your industry, consider communicating your brand through these three key channels: A website A blog Social media pages 3 Small Business Branding Tips Branding a business can be especially difficult for small businesses. Small and medium-sized businesses often don't have the same resources as larger companies to hire branding experts and invest in multiple channels. Nonetheless, the small business branding process will include the same steps and concepts that we have outlined above. To make this guide even more relevant for small businesses, here are three practical tips to consider: Tip #1: Create a Local Subscriber Network If you're a small business, your local community is your best ally. Before launching a larger-scale branding strategy, be sure to build and maintain a local following for your business. Interact with your customers as much as possible, encourage conversation,