For those involved in the SEO community, you will have noticed an increase in chatter on Twitter and a number of SEO news websites from Fax List concerned SEO specialists trying to figure out what all these updates mean. For those on the front lines (website owners) feeling the effect of Google's algorithm updates, you might be trying to figure out what all of this means. Following the core algorithm update in December 2020, a minor update in January, and another update in May 2021 – your SEO rankings are probably all over the place.
Google search central explain core updates It's important to remember that the effects you feel from Google's updates are likely to be felt by your competitors as well. General updates are not localized to any niche, website or location - they affect all websites globally. Before you feel sorry for yourself, take comfort in knowing that millions of websites are going through the same roller coaster as you. Why was I targeted? It is important to remember that you have not been targeted or hit by a manual penalty. This is a routine baseline update and if you've been affected, it might be time to revisit your content strategy. The goal behind core updates is to improve the quality of results for Google users.
Google seeks to weed out low quality sites and ensure they provide a positive user experience to ensure they maintain their overwhelming market share when it comes to search engine traffic. analogy for a Google core update If your website has been Fax List affected by a major update, Google is basically telling you that you need to improve the quality of your website. Whether it's on-page experience, content quality, internal navigation, or a myriad of other factors, it's all about improving the on-site experience for users of your website. If Google determines that you are over-optimizing your transactional pages to push your way to the top of money-making search term lists, you may be exposed by an update.