What is Growth Hacking? Growth Hacking is a marketing process or methodology that aims to accelerate the growth of a business quickly and inexpensively. Growth Hacking is a trick or ploy to grow. It might make you think of something impromptu (or the so-called "hacking marketing") , but it's not: Growth Hacking follows a strict framework where every idea and every investment is tested on the spot. advance. This is where Growth Hacking becomes revolutionary. How Growth Hacking Works: Techniques and Strategies Facebook, Twitter, LinkedIn, Airbnb, Dropbox, Reddit and GoPro are just a few examples of startups that, using growth hacking techniques , have seen record expansion numbers in less than a decade.
Professionals have achieved such a result by replacing standard marketing manuals with a new methodology that relies on product development. What are growth hacking strategies? Unlike traditional marketing, Growth Hacking does not offer standard strategies. Rather , this approach points to a way forward based on creativity and experimentation. The goal of growth Starting to consider a product's impact on the user base makes it easier for the whole team to think about growth. And when the team begins to experiment, growth accelerates. It's an ongoing process : continuous experimentation at all levels of strategy leads the marketing team to the Growth Hack . This perfect equation leads to fast, minimum cost and the highest possible growth for the company. Experimentation is vital for growth - you need to test your assumptions because you don't know how people will react to product changes.
The Growth Hacking Funnel The Growth Hacking methodology includes process and development stages that are unique. Let's understand how it works by introducing you to the Pirate Funnel . This name comes from the acronym of the initial letters of each level, evoking the most characteristic expression of pirates: AARRR . The hacker funnel goes through the following phases: Acquisition Activation Retention Income Reference The Growth Hacking Funnel is essential for setting your priorities and deciding where to invest available resources. Each phase of the funnel includes specific strategies.