A fully integrated marketing database is the foundation special database of successful direct marketing. Today's marketers have more data, from more channels, than ever before-making a database even more of a necessity. All direct marketing channels (email, direct mail, telesales, mobile, etc.) are creating special database higher volumes of data and adding more complexity to each respective source-forcing each system to effectively manage its own data in an increasingly intricate manner. As each individual system, such as eCommerce, ESP, fulfillment, loyalty, web analytics, etc., grows in complexity, the need for marketing data integration across all data systems and sources special database grows at an even greater rate. The capability of any single, individual system to manage and integrate data from other systems is inherently lacking. By definition, each individual system functions for its own specialized purpose, not to facilitate and optimize marketing.
Consequently, the need for a fully integrated special database marketing database, capable of continuously managing vital marketing data from disparate silos, is greater than ever. It serves as the essential means to integrating all of this data; and to keeping this data in pristine condition, maintained in a perpetually special database actionable state. ESP, eCommerce, and fulfillment systems may tout their data integration capabilities. But many marketers, through painful experience, know the fallacy of such claims. An ESP is not a marketing database. An special database eCommerce platform is not a marketing database. A web analytics platform is not a marketing database. Only a marketing database is a marketing database.
If the following does not characterize the database special database you are using for marketing, then you do not have a fully integrated marketing database: Trustworthy data-your data is special database accurate and dependable, in pristine condition. Accessible data-easy access via a web based application, intuitive and built for marketers. Fresh data-your data is special database always current and up-to-date