In simple terms, a responsive web design is a style or a methodological approach where a developer constructs a web page that "reacts to" or resizes itself depending upon the kind of gadget on which it is being viewed. Considering the wide array of gadgets available as of today, a site may be viewed on an average desktop PC screen, a portable PC, a 10-inch tablet, a 7-inch tablet, or even a 4-inch cell phone screen. Apart from the obvious benefit of flexibility, this approach renders several other advantages, a few of which have been listed below:
1. Increased visibility in search engines
The major search engine Google not just prescribes responsive design as the most ideal approach to target mobile users, but additionally it also supports mobile optimized sites by giving them high search rankings. While mobile sites and desktop sites have their own separate URL, a responsive site makes use of a common URL, thus making it easier for Google to sort the index. For more guidance on this subject, one may avail the services of an esteemed Website Designing Company In Delhi.
2. Increases traffic and conversions
A responsive web design offers an enhanced user experience to its visitors. The integrated design approach creates a consistent look across all the gadgets. Thus, those who have already visited the site on a desktop screen, find it easier to scan through it on the mobile screen, as they are already familiar with the navigation and the functioning of the site. This positive impact helps in increasing the traffic and subsequent conversions. This is particularly useful in e-commerce sites. A responsive design makes it an effortless and appealing experience for customers to shop for their desired products. Most of the times, customers search for a particular product on one gadget and then subsequently make the purchase while browsing the site on another gadget. A responsive interface ensures that the customer undergoes a seamless experience across both the devices. For more tips in this domain, one may get in touch with a reputed Web Development Company in Delhi.
3. Ease of tracking, managing, & maintenance
Multiple versions of one website can be hectic to track, manage, and maintain. On the other hand, managing a single URL, translates into a saving of time as well as money. A responsive interface will eliminate the trouble of tracking the visitors across separate URLs, thus speeding up the entire process in general.
There are several other particulars related to responsive interface which may be understood and implemented with the expert guidance of Web Solution Centre, one of the leading Website Development Company in Delhi.