However, posting powerful content does not guarantee backlinks. To consistently generate backlinks, you need to perform a few different steps.
To some extent, it's a good idea to partner with others and, if they link to your content, agree to link to that content. Be careful when doing so. We only want you to link to the page if you have a valid and logical reason. Also, you don't want to link to content unless it makes sense. If you randomly and constantly link to each other's pages to manipulate your rankings, this is a form of linking scheme and Google may actually penalize your site.
Thankfully, there are other ways you can generate more backlinks. For example, you can search the web for brand, product, or content references. If you find a mention without a link, contact the site owner or content creator and ask if you can go back and insert the link.
You can also generate more backlinks by thinking like a blogger or journalist. Digital journalists usually link to pages that contain valuable information quoted in their work. When deciding what kind of content to publish, think from the perspective of a journalist or blogger and decide what kind of information will be useful to those in that position.